Request for Proposals: Communication and Public Relations Services

Mobile Bay National Estuary Program

Communication and Public Relations Services
Request for Proposals

The Mobile Bay National Estuary is seeking proposals for strategic communications to assist with messaging, branding, stakeholder engagement initiatives, and proactive media relations outreach that earns coverage of its activities, achievements, and initiatives. This effort includes making media pitches, facilitating interviews, and drafting press releases, articles, flyers, quotes, op-eds, and blog posts. This contract will extend through December 31, 2024, with opportunities to extend beyond.

At present MBNEP needs communications support to better position the work we do across the local, regional, and statewide landscape. Due to the comprehensive nature of our program’s activities and the complexity of our management conference structure, MBNEP has struggled to communicate what it does, what our partners are doing, and how we are collectively achieving impact across the Alabama coast. To improve the public’s knowledge about who we are, what we do, and how we do it, we need professional help to differentiate us from the other organizations in this same space. Specifically, we need to do a better job of telling our story.

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